What purchase price did Facebook pay for the GIF platform Giphy in 2020?

Facebook paid a reported $400 million to acquire the GIF platform Giphy in 2020. The agreement was announced in May 2020, when Facebook said Giphy would join Instagram’s operations.

Giphy had become a major searchable library for animated GIFs, stickers, and short looping images. Its content was widely embedded across messaging and social platforms, and Facebook said that roughly half of Giphy’s traffic already came from its own services.

The acquisition attracted regulatory scrutiny, especially in the United Kingdom. The Competition and Markets Authority argued that Facebook could restrict competitors’ access to Giphy or use the deal to strengthen its position in digital advertising.

The $400 million figure is generally described as reported rather than an officially detailed cash price. That wording explains why some accounts use “about” or “reported” $400 million, but it remains the canonical answer for this question.