What production company did LeBron James co-found in 2020?

LeBron James co-founded the SpringHill Company in 2020. He created the media and entertainment company with his longtime business partner Maverick Carter, consolidating several ventures connected to their broader business partnership.

SpringHill grew out of earlier projects including SpringHill Entertainment, the athlete-focused media platform Uninterrupted, and The Robot Company. The company’s work spans film, television, documentaries, branded content, and other entertainment projects. Its early productions included More Than a Game, which documented James’s high-school basketball team, and television projects such as Survivor’s Remorse and The Wall.

The company’s 2020 launch followed a major investment that valued the venture as a significant entertainment business rather than simply a celebrity side project. James and Carter used their shared history—dating back to their Akron connections—to build a company focused on stories about sports, culture, and ambition. A common mistake is treating SpringHill as just a film studio: its operations have included production, athlete storytelling, marketing, and brand development. In 2024, SpringHill was reported to be pursuing a merger with Fulwell 73, further expanding its entertainment footprint.