What product did entrepreneur Levi Roots pitch on the British TV show Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British TV show Dragon's Den.

Roots, the stage name of musician Keith Valentine Graham, presented his Caribbean-style sauce to the Dragons in 2007. The pitch became one of the programme's most recognisable success stories because it connected a distinctive product, a memorable personality and a clear brand identity.

The sauce was developed from Roots's family recipe and was initially associated with his music and food ventures. After the televised pitch, the brand expanded through retail distribution and became a prominent British food product.

The name is sometimes shortened in casual conversation to “Reggae sauce,” but the canonical product name is Reggae Reggae Sauce. The television appearance is also distinct from Roots's later work as a musician, author and restaurateur.