What phrase is KFC’s long-running advertising slogan for its fried chicken?

KFC’s long-running advertising slogan for its fried chicken is “Finger lickin’ good.”

The phrase became associated with Kentucky Fried Chicken during the 1950s and was used internationally for decades. It highlights the idea that the seasoning and coating are enjoyable enough to leave customers licking their fingers after eating.

KFC has periodically paused or adapted the slogan, especially during situations when its wording seemed unsuitable, but it remains one of the best-known phrases in fast-food advertising. The slogan is often confused with KFC’s branding phrase “It’s Finger Lickin’ Good,” which expresses the same wording with an introductory “It’s.”

KFC’s other famous identity markers include Colonel Harland Sanders, the white-suited founder depicted on its logo, and the red-and-white striped bucket associated with take-away fried chicken. The slogan refers to the eating experience, not to a particular recipe ingredient or cooking method.