What phrase did Billboard use for Taylor Swift's recurring August streaming success with "august"?

Billboard called Taylor Swift’s recurring August streaming success with “august” a “seasonal streaming perennial.” The phrase describes a song that repeatedly returns to public attention at the same time each year.

The pattern developed after Folklore’s 2020 release. As August begins, listeners often revisit the track because its title, late-summer setting, and wistful romance align with the month. The resulting spikes helped turn an album track into a dependable seasonal presence on streaming services and charts.

The comparison is often made with Christmas songs that reappear every December, especially Mariah Carey’s “All I Want for Christmas Is You.” The parallel concerns recurring calendar-based listening, not the songs’ genres or holiday themes. “august” remains a fictional summer-romance song rather than an official seasonal single.