What phrase did Billboard use for Taylor Swift’s “august” after its recurring August streaming resurgence?

Billboard called Taylor Swift’s “august” a “seasonal streaming perennial” after its recurring August resurgence.

The phrase describes a song whose popularity returns at a predictable time each year. “august” gained this unusual pattern because its title and late-summer lyrics make it especially fitting for the beginning of August, even though the song was released in July 2020.

The track’s renewed attention was measurable. It gained 39 percent in U.S. streams during August 2021, and its daily streams increased 277 percent in 2022. Billboard compared the pattern with the seasonal popularity of Mariah Carey’s “All I Want for Christmas Is You.”

This recurring interest also helped “august” return to charts after its original release period. Its later chart activity included a peak of number 46 on the Billboard Global 200. The song’s annual attention is therefore a streaming and chart phenomenon, not a second official release.