What phrase describes the annual August streaming resurgence of Taylor Swift’s “august”?

Taylor Swift’s “august” is described as a seasonal streaming perennial because its popularity returns around August each year.

The pattern grew from the song’s title, late-summer imagery, and lyrics about a brief romance fading as the season ends. Each August, listeners rediscover the track, share related videos and memories, and send its streams upward again.

The song’s U.S. streams rose 39 percent during August 2021. In August 2022, its daily streams increased by 277 percent, demonstrating that the seasonal effect was more than a one-time release-week spike.

The phrase is sometimes confused with the idea that “august” was a permanent number-one single. It was not: the song peaked at number 23 on the U.S. Hot 100 and later reached number 46 on the Billboard Global 200.