Taylor Swift’s “august” reached number 46 on the Billboard Global 200 during its later August resurgence.
The song was released in July 2020, but its popularity repeatedly rises when August arrives. Fans stream it, add it to seasonal playlists, and use it in end-of-summer posts, turning the calendar month into an annual listening event. Wikipedia describes the track as a seasonal success that resurges around August each year.
Its original chart performance was different. “august” debuted at number 23 on the US Billboard Hot 100 and peaked at number five on Hot Rock & Alternative Songs. The Global 200 peak of number 46 came later, reflecting worldwide activity rather than only US listening.
The song’s title, late-summer setting, and story of a romance that fades with the season all contribute to the trend. A common mix-up is treating number 46 as the US Hot 100 debut or confusing it with the song’s international peaks, such as number seven in the Philippines in 2022.