Starbucks introduced its olive-oil coffee line, Oleato, in 2023.
The line combines Starbucks coffee with extra-virgin olive oil. Its first drinks included an Oleato Caffè Latte, Oleato Golden Foam Cold Brew, and Oleato Iced Shaken Espresso. Starbucks presented the launch as an attempt to create a new beverage category rather than a short seasonal promotion.
The idea was closely associated with former Starbucks chief executive Howard Schultz, who said he developed the concept after learning about the Italian habit of consuming olive oil from an olive-oil producer in Sicily. Oleato first launched in Italy, then expanded to Southern California and other international markets during 2023.
Oleato is easy to confuse with Starbucks product names such as Verismo, Fizzio, and Baya, but those refer to different products or programs. The name itself combines the coffee context with “oleate,” a word connected to oil. Starbucks later said the beverages would be expanded in North America and other markets, though the line was discontinued in 2024.