Taylor Swift’s “august” reached number 46 on the Billboard Global 200 during its broader chart life.
The track’s chart performance is notable because it was an album song from Folklore rather than a traditional lead single. Its popularity resurges around August, when listeners revisit the song, use it in seasonal posts, and bring its title back into online conversation.
The Billboard Global 200 is different from the Billboard Hot 100. The Global 200 measures worldwide streaming and sales activity, while the Hot 100 is a United States chart with its own methodology and history. A song can therefore have different peaks on the two lists.
The recurring August trend does not mean the song was released on August 1 or originally promoted as an annual event. “august” was released on July 24, 2020; the yearly ritual developed afterward as fans connected the song’s title and late-summer story with the calendar month.