The short denim shorts popularized by Daisy Duke in The Dukes of Hazzard are called Daisy Dukes.
The term comes from Daisy Duke, the fictional character played by Catherine Bach in the television series The Dukes of Hazzard. Bach’s costume featured very short cut-off denim shorts, and the character’s name became attached to that style in popular vocabulary.
The series premiered in 1979 and ran through 1985. Its portrayal helped spread the phrase well beyond the show, especially in American popular culture. “Daisy Dukes” generally refers to extremely short denim shorts rather than to one specific manufacturer or patented garment.
A common mix-up is assuming the term is the official name of a Levi’s or Wrangler product. It is instead a nickname derived from a television character. The expression can describe similar shorts worn by anyone, regardless of brand.