What name was chosen for McDonald’s large hamburger in 1967?

Big Mac was the name chosen for McDonald’s large hamburger in 1967.

The sandwich was created by franchisee Jim Delligatti, who operated restaurants in the Pittsburgh area. He developed a larger hamburger with two beef patties, a middle bun section, lettuce, cheese, pickles, onions, and sauce. The product needed a distinctive name that could work in advertising and be remembered by customers.

Esther Glickstein Rose, a 21-year-old McDonald’s advertising secretary, suggested the name Big Mac at a company meeting. The name was initially dismissed by executives but was later adopted. It became one of the chain’s most valuable product brands.

The Big Mac was introduced nationally in the United States in 1968, after its earlier regional testing. The name is sometimes confused with later products such as the Grand Mac, but Big Mac is the original and enduring brand name.