What name has Ed Sheeran given his fans?

Ed Sheeran has given his fans the name “Sheerios.” The nickname is a playful blend of Sheeran’s surname and the familiar “-ios” ending used in several fandom names.

The term emerged among fans and was publicly embraced by Sheeran. In 2012, he reportedly approved “Sheerios” in a social-media response after fans debated what their community should be called. It has since appeared in music coverage, concert reporting and fan communities around the world.

Sheerios are sometimes confused with a formal, centrally organized fan club, but the word generally describes Ed Sheeran’s fanbase rather than membership in one particular organization. It also should not be confused with “Cheerios,” the breakfast cereal; that similarity is simply the joke-like sound of the nickname.

The fandom name fits Sheeran’s broader public image: his albums often use mathematical symbols, while his songs and live shows emphasize a direct, personal connection with listeners. Fans attending his stadium tours commonly use “Sheerio” for one person and “Sheerios” for the group.