What name did McDonald's give its fictional advertising town introduced in 1963?

McDonald's gave its fictional advertising town, introduced in 1963, the name McDonaldland.

McDonaldland turned the restaurant's advertising into a shared fantasy setting populated by branded characters. Ronald McDonald served as its central figure, while characters including the Hamburglar, Grimace, and Mayor McCheese helped give the campaign a recognizable cast.

The campaign was designed especially to appeal to children and families. Its visual language connected restaurant visits with an imaginary place rather than presenting McDonald's only as a fast-food business.

McDonaldland is often confused with the name of an individual character or with the later McDonald's PlayPlace concept. It was the fictional setting for the advertising campaign, not a mascot and not the name of an indoor restaurant playground.