What name did Coca-Cola use for its original formula after New Coke launched?

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Coca-Cola used the name Coca-Cola Classic for its original formula after New Coke launched.

When New Coke replaced the original Coca-Cola formula in April 1985, consumer protests quickly made clear that many customers wanted the old taste back. The Coca-Cola Company restored the original formula on July 11, 1985, and marketed it as Coca-Cola Classic.

The “Classic” label distinguished the returned drink from New Coke while reassuring consumers that the familiar formula had come back. New Coke continued to exist for a period, but Coca-Cola Classic became the dominant product.

The name was later simplified in many markets as Coca-Cola. This means “Coca-Cola Classic” refers specifically to the post-1985 naming of the returned original formula, not to a separate flavor innovation like Diet Coke or Coca-Cola Zero.

Source: Wikipedia · fact-checked Sept. 2026

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