August is the month named in the title of Taylor Swift’s song “august.”
The title refers to the summer setting of the song’s story and to the narrator’s memory of a short-lived romance. Swift stylizes the title in lowercase, as she does with several Folklore song titles. The month’s name is repeated in the lyric “August slipped away into a moment in time.”
That direct calendar reference explains the song’s annual online trend. During late August, TikTok users attach the track to montages that review their summer experiences, giving the song a predictable seasonal resurgence.
The title is sometimes confused with the release date of Folklore, which was July 24, 2020. The album arrived before August, while the song’s narrative and recurring trend center on the month itself.