McDonald’s Monopoly is the promotional board-game campaign that began in 1987.
The promotion uses stickers or game pieces attached to McDonald’s packaging. Many pieces carry names associated with the classic Monopoly board, and customers collect matching sets or enter codes for prizes according to the rules in their market.
Although the promotion borrows Monopoly’s visual language, it is not the same as playing the Hasbro board game in a restaurant. McDonald’s versions have varied by country, year, prize structure, and legal rules, so the exact pieces and rewards are not identical everywhere.
The campaign became one of McDonald’s most recognizable recurring promotional brands. Its success came from combining a familiar game identity with packaging, repeat visits, and a clear collecting mechanic.