What McDonald's promotion, first launched in the United States in 1987, uses game pieces on food packaging?

McDonald's Monopoly is the promotion first launched in the United States in 1987 that uses game pieces on food packaging.

The promotion borrows the property names and visual language of the Monopoly board game. Customers collect or match printed pieces associated with menu purchases, with prizes ranging from free food to larger rewards depending on the particular campaign.

McDonald's Monopoly became a recurring seasonal promotion and was adapted for different countries. Rules, prize structures, and participating products vary by market, so the American launch date should not be confused with the dates of international versions.

The promotion is also remembered for a major fraud scandal involving an insider who helped divert high-value game pieces. That scandal is separate from the promotion's original 1987 launch.