What McDonald's advertising slogan urged customers to “look for” the restaurant's distinctive arches?

“Look for the Golden Arches” was a McDonald's advertising slogan built around the restaurant chain's distinctive arches.

The phrase turned the building design into a practical navigation device. Drivers could recognize the bright yellow arches from a distance and use them to find a McDonald's restaurant, especially along roads and highways.

This slogan belongs to the period when the arches functioned primarily as roadside architecture and signage. Later, the two arches were stylized into the familiar “M” logo, allowing the same visual idea to work on packaging, uniforms, advertisements, and storefronts.

It is often confused with later McDonald's taglines such as “You Deserve a Break Today” and “I'm lovin' it.” Those slogans promoted a feeling or brand attitude, while “Look for the Golden Arches” directly highlighted the chain's visual marker.