What McDonald’s advertising slogan invited customers to “Look for” a landmark?

“Look for the Golden Arches” was a McDonald’s advertising slogan built around the company’s landmark symbol.

The slogan encouraged motorists and pedestrians to identify McDonald’s restaurants by their distinctive yellow arches. It worked especially well when restaurants were placed along major roads, where a large sign could be seen before the building itself.

The campaign shows how McDonald’s branding moved from a restaurant design element to a navigation device. Customers did not need to read a long name or inspect a menu; recognizing the arches was enough to identify the brand.

It is sometimes confused with later McDonald’s slogans such as “You Deserve a Break Today” and “I’m Lovin’ It.” Those campaigns emphasized the customer experience or an emotional reaction, while “Look for the Golden Arches” focused directly on visual recognition.