What mascot replaced McDonald's Speedee mascot in 1963 advertising?

McDonald's introduced Ronald McDonald as its advertising mascot in 1963.

The character was created for McDonald's early television advertising and was first portrayed by Willard Scott, then a local Washington, D.C., television personality. His costume included a striped shirt, red hair, and clothing made from restaurant items, including a tray-like hat and a cup-shaped shoe.

Ronald became the central figure in McDonald's family-oriented branding, especially in commercials and restaurant appearances. He joined a growing fictional McDonaldland cast that later included characters such as Grimace, the Hamburglar, and Mayor McCheese.

Ronald McDonald is sometimes confused with the earlier Speedee character. Speedee represented quick service and appeared in the company's pre-arch branding, while Ronald was designed to connect the brand with children and family entertainment. McDonald's later reduced Ronald's visibility in many markets, but the character remains one of the best-known fast-food mascots.