What lyric phrase from Taylor Swift’s “august” names the recurring annual TikTok trend?

“August slipped away” is the lyric phrase associated with the recurring annual TikTok trend built around Taylor Swift’s “august.”

The trend typically appears around late summer, when users pair the song with videos or photo compilations of vacations, sunsets, friends, and other fleeting seasonal memories. The phrase captures the song’s central idea that a short romance and the month itself are passing quickly.

The wording comes from the chorus, where the narrator reflects on August disappearing into a moment in time. That seasonal lyric helped the track gain a yearly streaming and social-media resurgence even though it was released in July 2020.

“Meet me behind the mall” is another lyric associated with Folklore, but it belongs to “betty.” “The 1” and “Cardigan season” are not the name of this recurring trend.