What luxury brand is owned by Toyota Motor Corporation? Lexus is Toyota’s luxury vehicle brand.
Lexus was created in the 1980s to compete with established premium marques from Europe and Japan. Its first major product, the LS 400, launched in 1989 and emphasized quietness, refinement, build quality, and engineering rather than simply adding luxury equipment to an existing Toyota model.
The brand began as an export-focused operation: Lexus vehicles were sold internationally before Lexus-badged cars were introduced in Japan in 2005. Toyota also developed performance-focused F models, including the IS F and the limited-production LFA supercar. Lexus now sells sedans, coupes, sport-utility vehicles, hybrids, and battery-electric models.
A common mix-up is Acura or Infiniti. Both are Japanese luxury brands, but Acura belongs to Honda and Infiniti belongs to Nissan. Lexus is the Toyota-owned answer; Toyota itself remains a separate mainstream marque.