What kind of videos did creators commonly make for the annual Taylor Swift “august” trend?

Creators commonly made memory montages for the annual Taylor Swift “august” trend.

The format uses a rapid sequence of personal photos or short video clips, often showing vacations, friends, beaches, sunsets, and other summer moments. The clips are edited to match the song’s reflective mood and its focus on memories that disappear quickly.

This trend developed into a seasonal ritual on social media. Instead of promoting a new release, participants used an existing 2020 song to summarize a period of their own lives as August ended.

The format is sometimes confused with a dance challenge because many music trends involve choreography. The “august” format was principally visual storytelling: creators assembled a personal highlight reel, often with little or no spoken dialogue.