What kind of videos are central to TikTok’s annual “august” trend using Taylor Swift’s song?

Summer recap videos are central to TikTok’s annual “august” trend using Taylor Swift’s song.

The trend uses “august” as a soundtrack for short montages of summer memories. Creators commonly combine phone photographs, travel clips, outdoor scenes, friendships, and everyday moments into a reflective seasonal recap.

TikTok’s newsroom described the trend in 2020, highlighting how creators used the song’s nostalgic mood to turn saved images and videos into stylized stories. The format became especially visible during August, when the song’s title and its end-of-summer feeling naturally reinforce one another.

This trend is different from a choreographed dance challenge. Its defining feature is editorial storytelling through memories and clips, not a required set of movements. The exact visual style varies from creator to creator.