Taylor Swift promoted “august” with a lyric video. A lyric video displays the song’s words on screen, allowing listeners to follow the narrative while hearing the studio recording.
For “august,” that format suited the song’s storytelling focus. The track’s words describe a fleeting summer relationship and form one part of Folklore’s interconnected fictional world. Presenting the lyrics directly helped audiences notice recurring images, emotional details, and links to “cardigan” and “betty.”
The lyric video is not the same as a traditional narrative music video or a filmed live performance. “august” became especially prominent through streaming and social-media circulation rather than through a conventional storyline-driven music-video campaign. This distinction explains why some listeners remember its visual presence even though it did not receive a standard plot-based music video.