What kind of material do TikTok creators commonly use in the annual “August” trend set to Taylor Swift’s song?

TikTok creators commonly use camera-roll memories in the annual “August” trend set to Taylor Swift’s song.

The trend turns personal photos and short clips into nostalgic montages. Creators often assemble scenes from summer trips, friendships, outdoor activities, sunsets, celebrations, or other moments saved on their phones, matching the emotional tone of the song.

The format became closely associated with the song’s late-summer imagery and its lyrics about memories slipping away. TikTok’s own newsroom described the trend as a way for creators to look back at August and romanticize moments stored in their camera rolls.

This trend is broader than a single dance or fixed choreography. Some videos use travel footage, while others show everyday memories, cleaning montages, or relationship stories. The common element is the memory-focused edit paired with Swift’s “August” audio.