What juice company did Starbucks acquire in November 2011?

The juice company Starbucks acquired in November 2011 was Evolution Fresh.

Starbucks completed the acquisition on November 10, 2011, paying about $30 million in cash. Evolution Fresh specialized in premium cold-pressed fruit and vegetable juices, giving Starbucks a way to expand beyond coffee and tea.

The deal reflected Starbucks’ interest in the growing health-and-wellness beverage market. The company discussed developing juice bars, and Evolution Fresh products were later distributed through Starbucks stores. Its production approach included high-pressure processing, also called pascalization, which preserved juice without conventional heat treatment.

Evolution Fresh is often confused with Naked Juice or Odwalla, but neither was the company Starbucks bought in this transaction. Evolution Fresh later ceased to be a Starbucks subsidiary when Bolthouse Farms acquired it in August 2022.