Taylor Swift’s Folklore song that resurges in popularity every August is “august.”
The song was released on July 24, 2020, as part of Swift’s eighth studio album, Folklore. Its lowercase title refers both to the month and to the song’s fleeting summer-romance setting.
“august” is narrated by a fictional young woman whose brief relationship with James ends when he returns to Betty. The song is one part of Folklore’s interconnected teenage love-triangle storyline, alongside “Cardigan” and “Betty.”
Each year, listeners revive the track as August begins, giving it a seasonal streaming resurgence. This recurring fan habit has made “august” one of Swift’s most recognizable month-themed songs. It was not originally promoted as a conventional lead single, but its annual popularity has kept it prominent on streaming services and music charts.