What is the title of Phil Knight's memoir about founding Nike?

Phil Knight’s memoir about founding Nike is titled Shoe Dog. Published in 2016, the book recounts the company’s development from Blue Ribbon Sports, the business Knight co-founded with Bill Bowerman, into Nike.

The memoir focuses on the uncertainty and improvisation behind the brand’s rise. Knight describes importing Japanese running shoes, building a sales operation from his car, managing cash-flow crises, and competing in a footwear industry dominated by larger established companies. The story is less a polished corporate history than a personal account of risks, arguments, setbacks, and persistence.

The title refers to the people deeply obsessed with shoes and the craft of making or selling them. It is not the name of Nike’s logo or slogan: the Swoosh is the famous symbol, while “Just Do It” is the advertising slogan introduced in 1988.

Shoe Dog was ghostwritten with author J. R. Moehringer and became a widely read business memoir. A young readers’ abridged edition followed in 2017, expanding its reach beyond adult business-book audiences.