Who created the visual design of the Nike Air Max 95?

Sergio Lozano created the visual design of the Nike Air Max 95.

Released in 1995, the Air Max 95 was Lozano’s distinctive answer to the running-shoe brief. He drew on human anatomy, shaping the shoe’s layered side panels to suggest ribs and skin, while the central structure evoked a spine. The result looked radically different from the smoother, more conventional Air Max 1.

The original colorway used black, white and neon yellow. The bright yellow helped draw attention to the shoe’s multiple visible Air units, including cushioning in the forefoot. The Air Max 95 also introduced a smaller Swoosh positioned toward the rear of the side panel, a notable break from Nike’s usual branding scale.

A common mix-up is choosing Sean McDowell, who designed the Air Max Plus, or Christian Tresser, who designed the Air Max 97. Peter Moore designed important earlier Nike and Jordan models, but not the Air Max 95. Lozano’s anatomy-inspired construction is the key clue identifying the correct designer.