What is the slogan associated with Vans?

The slogan associated with Vans is “Off the Wall.” Vans began using the motto in 1976, borrowing a slang expression skateboarders used for performing tricks in empty swimming pools.

The phrase captured the brand’s connection to skateboarding and its Southern California roots. Rather than describing a technical shoe feature, “Off the Wall” expressed an attitude: creative, unconventional, and willing to challenge ordinary expectations. It became one of the most recognizable elements of Vans’ identity.

The slogan is often confused with famous taglines from other brands, such as Nike’s “Just Do It” or Apple’s “Think Different.” Those phrases belong to different companies. Vans’ wording is especially tied to skate culture, where “off the wall” referred to riding up or launching from the walls of drained pools.

Vans later extended the phrase into “Off the Wall” branding across shoes, apparel, skate events, and campaigns. The motto therefore functions as more than an advertising line: it links the company’s commercial history to the rebellious skateboarding culture that helped make its shoes famous.