What is the official slogan of Adidas?

The official slogan of Adidas is “Impossible is Nothing.” Adidas introduced the phrase through a global advertising campaign launched in 2004, turning it into one of the brand’s most recognizable lines.

The campaign connected Adidas with athletes who challenged assumptions about human limits. Its message echoed a famous idea associated with Muhammad Ali, whose confidence and determination became central to the advertising story. The slogan was intended to express possibility, resilience, and the brand’s relationship with sport.

A common mix-up is Nike’s “Just Do It,” which is another famous sportswear slogan. “Forever Faster” is associated with Puma, while “The Only Way Is Up” is not Adidas’s canonical global slogan. Adidas later used “All in” as a global marketing strategy slogan beginning in 2011, but that does not change the answer for the slogan traditionally linked to the 2004 campaign.