What is the official name of the yellow “M” symbol used in McDonald’s branding?

The yellow “M” symbol used in McDonald’s branding is officially known as the Golden Arches.

The design developed from the golden arches incorporated into early McDonald’s restaurant architecture. Although the arches began as physical roadside features, they eventually became a simplified and highly recognizable corporate symbol.

The arches were combined into the familiar “M” form as McDonald’s visual identity evolved. Their bright yellow color and strong silhouette made the mark especially effective on signs, packaging, uniforms, and advertising.

The term Golden Arches can refer either to the original architectural features or to the corporate logo derived from them. It is not simply a generic description of any yellow letter M; it is the established name associated with McDonald’s branding.