Taylor Swift’s song from Folklore that returns as an August online trend is officially titled “august.”
The lowercase styling is intentional and appears in the song’s title, album track listing, and official lyric-video presentation. It matches the understated, literary visual style Swift used for Folklore, an album built around fictional characters and imagined storylines.
The song became closely associated with the calendar month because its lyrics describe a fleeting summer romance and repeatedly evoke late-summer imagery. Each August, listeners and Swift fans revive the track in playlists, posts, short videos, and photo montages.
A common mix-up is treating “August” as the official capitalization. In ordinary writing, the month is capitalized, but Swift’s song title is stylized entirely in lowercase.