What is the nickname of McDonald’s yellow arch-shaped logo?

McDonald’s yellow arch-shaped logo is nicknamed the Golden Arches.

The name comes from the large yellow arches built into early McDonald’s restaurant architecture. Those arches were designed to attract motorists and make the restaurants easy to recognize from the road.

The two architectural arches were eventually combined into an “M”-shaped corporate logo. The symbol became so strongly associated with McDonald’s that “the Golden Arches” developed into a widely used nickname for the company itself.

The logo is distinct from the restaurant’s early hamburger-and-chef imagery. Speedee represented the original fast-service identity, while the arches became the dominant global brand mark. The arches have been redrawn and used in different layouts over time, but their basic yellow form remains central to McDonald’s visual identity.