What is the name of Vans' loyalty rewards program?

Vans’ loyalty rewards program is called Vans Family.

Vans Family is the brand’s membership program for customers who shop through Vans’ digital channels or stores. Members can earn points from purchases and redeem those points for monetary rewards, while also receiving access to member-only promotions, products, and experiences.

The program is more than a simple discount code. Vans has used the Vans Family name to connect shopping with the broader culture around the brand, including skateboarding, music, art, and other creative communities. The membership identity also appears in the Vans app and on the company’s website.

The most common confusion is with generic names such as “Vans Rewards” or “Vans Points.” Those phrases describe parts of the program—its rewards or points system—but they are not the program’s official name. In the United States, Vans’ published rewards structure has included 10 points per dollar and redemptions beginning at 500 points, although program terms can vary by market and change over time.