What is the name of Vans' custom shoe design service launched in 2013?

Vans’ custom shoe design service is called Vans Customs.

The platform lets customers personalize Vans footwear by choosing colors, patterns, materials and, in some versions, uploading their own artwork or photographs. It began with classic silhouettes such as the Classic Slip-On and later expanded to models including the Old Skool and Sk8-Hi.

A date is often attached incorrectly to this fact. Vans launched its online customization feature in 2004; 2013 was not the service’s launch year. The name “Vans Customs,” however, is correct and clearly distinguishes the official platform from independent artists who customize Vans shoes by hand.

The service also reflects an older Vans tradition. Even before online customization, skateboarders and other customers could request unusual fabrics and color combinations. That culture of personal expression helped make customization a natural extension of the brand’s skate-oriented identity.