What is the name of Tom Haverford's clothing-rental business?

Tom Haverford’s clothing-rental business is called Rent-A-Swag. The venture rents high-end clothing to middle-school boys whose parents do not want to repeatedly buy outfits that quickly become too small.

Tom develops the idea after recognizing a gap in the market: growing children need fashionable clothes, but their parents may resent paying full price for garments with a short useful life. He treats the business as a serious entrepreneurial opportunity and hires Mona-Lisa Saperstein, whose chaotic personality becomes one of the company’s recurring complications.

Rent-A-Swag is one of several businesses Tom creates during the series. It follows the short-lived Entertainment 720 venture and comes before Tom’s Bistro. The business eventually struggles when Tom discovers that Jean-Ralphio’s father, Dr. Saperstein, is competing against him. Tom later sells Rent-A-Swag and moves on to the restaurant business.

Viewers sometimes confuse the name with “Very Good,” Ron Swanson’s construction company, or Tom’s Bistro. Those are separate businesses in different storylines.