What is the name of Timberland's sustainable product line launched in 2007?

Timberland’s sustainable product line launched in 2007 was called Earthkeepers.

The line began with an Earthkeepers boot developed to reduce environmental impact without abandoning Timberland’s rugged outdoor identity. Its materials included recycled content, organic or renewable inputs, and leather sourced through more environmentally responsible tanning practices. The project helped make sustainability a product-design principle rather than only a corporate initiative.

Early Earthkeepers footwear used features such as recycled plastic in linings and laces and recycled rubber in outsoles. The collection later expanded beyond a single boot into footwear, apparel, and accessories. That growth is why Earthkeepers is best understood as a product collection, not merely a tree-planting campaign or an advertising slogan.

A common mix-up is confusing Earthkeepers with Timberland’s broader environmental programs. Earthkeepers specifically names the sustainable product line. Later Timberland efforts, including Timberloop, focused on take-back, repair, reuse, and designing products for more circular end-of-life pathways.