What is the name of TikTok's live streaming feature?

TikTok’s live-streaming feature is called TikTok LIVE.

The feature lets eligible creators broadcast video in real time while viewers watch, comment, and interact. Unlike ordinary TikTok posts, which are recorded and edited before publication, LIVE is built around immediate audience participation.

TikTok LIVE also connects with the platform’s virtual-gifting system. In supported regions, viewers can use Coins to send virtual Gifts during a broadcast, giving creators a way to engage with fans and potentially earn platform rewards. The feature has expanded beyond casual creator broadcasts to include interviews, performances, shopping events, gaming, and community discussions.

A common mix-up is confusing TikTok LIVE with TikTok Now. TikTok Now was a separate photo-sharing feature inspired by apps such as BeReal, while TikTok LIVE is specifically the platform’s real-time video function. Access is not universal: TikTok applies age, follower, regional, and policy requirements to hosting or using some LIVE features.