What is the name of TikTok's creator monetization program launched in 2020?

TikTok’s creator monetization program launched in 2020 was the Creator Fund.

The fund was TikTok’s first major program designed to pay eligible creators directly for the performance of their videos. Rather than paying a fixed amount for every view, it distributed money from a limited pool among qualifying creators in eligible markets. Payments could vary with factors such as views, engagement, audience location, and overall participation.

The Creator Fund helped establish TikTok as part of the broader creator economy, but it was also criticized by creators who felt that payouts were small or inconsistent compared with the reach of their videos. It is commonly confused with brand sponsorships, LIVE gifts, advertising revenue sharing, and later TikTok monetization products.

TikTok replaced the Creator Fund with the Creator Rewards Program in 2024. That change is why newer references may mention Creator Rewards, but it was not the name of the original program launched in 2020.