What is the name of the wealthy newspaper family in Gilmore Girls?

The Huntzbergers are the wealthy newspaper family in Gilmore Girls.

The family is led by Mitchum Huntzberger, a prominent newspaper executive, and his wife Shira. Their son Logan becomes Rory's boyfriend at Yale, bringing Rory into a much wealthier and more powerful social environment than the one she knows in Stars Hollow.

The Huntzberger family strongly influences Rory's journalism story. Mitchum supports her internship but doubts her ability to become a reporter, while the family's expectations shape Logan's choices. The surname is sometimes misspelled “Huntzburger,” but the canonical spelling in the series is Huntzberger.