The stylized mark used in the McLaren Automotive logo is called the Speedmark.
McLaren’s Speedmark is the compact red graphic placed beside or above the McLaren wordmark in the company’s branding. Its flowing, aerodynamic form suggests movement and speed, matching McLaren’s origins in racing and high-performance engineering.
The symbol is sometimes described generically as a swoosh, comma, or set of racing stripes. Those descriptions capture its appearance but not its established name. “Speedmark” is the specific branding term associated with McLaren’s graphic device.
McLaren’s road-car business grew from the wider McLaren racing organization. The McLaren F1 road car, introduced in the 1990s, helped establish the company as a major performance-car manufacturer, while later models such as the 12C and P1 carried the modern visual identity into a broader production range.