What is the name of the sports management company that Jay-Z co-founded?

The sports management company Jay-Z co-founded is Roc Nation Sports.

Roc Nation Sports launched in 2013 as the sports-management division of Roc Nation, the entertainment company Jay-Z co-founded in 2008. The agency was established in partnership with Creative Artists Agency (CAA), combining athlete representation with music, branding, marketing, and entertainment expertise.

The company has represented athletes in several major sports, including baseball, basketball, football, and soccer. Its clients have included baseball star Robinson Canó and soccer players such as Vinícius Júnior. The agency’s broader approach reflects Jay-Z’s business model: athletes are treated not only as competitors but also as public figures and brands.

A common mix-up is confusing Roc Nation Sports with Roc-A-Fella Records, the record label Jay-Z co-founded with Damon Dash and Kareem “Biggs” Burke in the 1990s. Roc Nation Sports is a later company focused specifically on sports management and athlete representation.