What is the name of the Spice Girls' lifestyle brand?

What is the name of the Spice Girls' lifestyle brand? The answer is Girl Power. The phrase became the group’s defining cultural message and a major part of their public identity.

The Spice Girls used Girl Power to promote confidence, individuality, friendship, and female empowerment. Their version emphasized solidarity among women and girls rather than a formal political program.

The phrase helped distinguish the group from earlier girl groups and became closely associated with their music, fashion, interviews, merchandise, and fan culture. It also helped turn the Spice Girls into a broader cultural phenomenon rather than simply a recording act.

Girl Power did not originate with the Spice Girls; the expression had earlier appeared in punk and feminist contexts. However, the group popularized it internationally during the 1990s, making it one of their most recognizable concepts.