What is the name of the Rust-eze Racing Center in Pixar’s Cars 3?

The training facility in Pixar’s Cars 3 is called the Rust-eze Racing Center.

The center is a modern high-performance complex where Lightning McQueen trains after Rust-eze owner Sterling decides that the veteran racer needs a new approach. It includes advanced simulation technology, workout areas, and specialized equipment for improving speed and technique.

Cruz Ramirez works there as a trainer. The center represents the professionalized future of racing, contrasting with the informal garages and local tracks connected with McQueen’s earlier career. Its technology also helps explain why the newer racers have an advantage over older competitors.

The facility is owned by Sterling, who acquired the Rust-eze brand from its original founders. It should not be confused with the Radiator Springs garage or Doc Hudson’s clinic. The center’s name combines the fictional sponsor Rust-eze with its role as a racing-development facility.