What is the name of the restaurant located inside the Tiffany & Co. flagship store?

The restaurant inside Tiffany & Co.’s flagship store is called the Blue Box Cafe.

The Blue Box Cafe opened in 2017 inside Tiffany’s Fifth Avenue flagship in New York City, allowing visitors to experience the fantasy of having “breakfast at Tiffany’s.” Its name refers to the company’s famous blue jewelry boxes, which have been a defining part of Tiffany’s presentation and brand identity for generations.

The cafe’s interior extends that visual language into a dining setting, using Tiffany Blue surfaces and custom tableware to create an immersive environment. It is not simply a coffee counter attached to a boutique: the restaurant was designed as a hospitality experience that connects food, fashion, architecture and Tiffany’s heritage.

The flagship was extensively redesigned and became known as The Landmark, but the Blue Box Cafe remained part of the experience. Tiffany has also opened additional Blue Box Cafe locations and licensed or branded versions in other cities, so references to “the Blue Box Cafe” can describe more than one venue. In the original New York context, however, the canonical name is Blue Box Cafe.