The perfume Beyoncé developed and promoted with fashion designer Tommy Hilfiger was True Star. The women's fragrance was launched in 2004, with Beyoncé serving as its high-profile face and creative celebrity partner.
The campaign connected the scent to music as well as fashion. Beyoncé recorded a cover of the Rose Royce song “Wishing on a Star,” and her a cappella performance featured in the perfume's advertising. A limited two-track release called True Star: A Private Performance was also distributed with selected fragrance purchases.
True Star was part of Hilfiger's expansion into celebrity-led fragrance marketing. Beyoncé reportedly received $250,000 for the campaign, which helped associate the young singer's image with the brand's polished, aspirational style. The fragrance later received a companion release called True Star Gold.
The answer is sometimes confused with “Wishing on a Star,” but that was the song Beyoncé recorded for the campaign, not the perfume's name. True Star also won a FiFi Award for Best New Fragrance Commercial in 2005.