The non-profit organization founded by LeBron James that focuses on voting rights is More Than a Vote.
More Than a Vote was launched in June 2020, amid nationwide protests after the killings of George Floyd and Breonna Taylor. James helped establish the organization with other Black athletes and entertainers to address voter suppression and encourage civic participation.
The group has worked on practical voting issues, including recruiting poll workers and sharing state-specific information about voter-identification requirements through a partnership with VoteRiders. Its work has also expanded into criminal-justice reform and other issues affecting Black communities.
A common mix-up is confusing More Than a Vote with the LeBron James Family Foundation or the I PROMISE program. Those initiatives primarily support education, families, and children in Akron, Ohio; More Than a Vote is the organization associated with voting rights and election participation.